Overview
iCIMS Candidate Experience Management (CXM) combines the functionality of traditional candidate relationship management technology with AI-enhanced marketing automation capabilities to assess candidate engagement and automate campaigns.
All users can review candidate engagements and candidate engagement scores. CXM tracks most forms of candidate engagement automatically, but landing page visit tracking must be enabled by a recruiter admin.
The following sections outline how engagement tracking works and how recruiter admins can enable tracking for landing page visits:
Understanding Engagement Tracking
CXM tracks several types of candidate engagement, which are used to determine a candidate’s non-numerical engagement score.
The different engagement types and associated details are listed in the table below.
| Engagement Type | Details |
|---|
| Open Email | Email subject |
| Click Email | Email subject |
| Visit Landing Page | URL of landing page |
| Submit Form | Landing Page of Form Submitted |
| Register for Event | Name of event registered for |
| Attend an Event | Name of event attended |
Engagement scores are not provided as a number. Instead a candidate has three possible scores: Inactive, Engaged, or Highly Engaged. Different engagement types are weighted differently when determining a candidate’s engagement score (e.g., attending an event carries more weight than opening an email or visiting a landing page), and a candidate’s engagement score also decreases over time if the candidate’s engagement activity decreases or stops.
Most engagement types are tracked by default, but tracking for landing page visits must be enabled by a recruiter admin by following the steps outlined in the
Enabling Engagement Tracking section below.
Candidate engagement displays in Candidate profiles on the Engagement tab. Each engagement lists the engagement type as well as brief identifying details, since a candidate may have many engagements of the same type (e.g., there may be multiple Open Email engagements, each with different subjects, or multiple Attend an Event engagements for different events). It also includes the date for each engagement.
Enabling Engagement Tracking for Landing Page Visits
Email, form, and event tracking are automatically enabled for CXM, but a recruiter admin must enable landing page tracking for your organization’s career site. This tracking is done using FingerprintJS, which relies on information from the user's device and browser. If not enough information can be collected, such as if the user blocks the tracking code from running or is using privacy-preserving browsers, it may result in lower engagement scores.
Important Note: It is your organization’s responsibility to ensure you are complying with data protection laws. If your organization determines the need to collect consent for digital fingerprint tracking and you have a third party cookie provider like OneTrust, you can wrap the tracking code with a OneTrust script that will prevent it from running unless the user consents through the cookie banner. As with other ways the tracking code can be blocked (e.g. a candidate using a privacy-preserving browser), this may result in a lower and potentially inaccurate engagement score for candidates that choose to block the tracking code.
Recruiter admins can enable tracking on career site landing pages by navigating to the Admin Settings page and selecting the Engagement tab.
- To enable tracking on career sites built with iCIMS Career Sites, enable the Enable Career Site Tracking toggle.
- To enable tracking on career sites not built with iCIMS Career sites, select Copy Tracking Code and place that code onto the root directory of your site.
