Text Engagement and 10 DLC: Customer FAQs

What is a Brand Representative Email Address and how is it used?

If you are completing your 10DLC registration on or after October 3, 2024 and your Company Status is Public – meaning it is listed on a stock exchange and not classified as a non-profit, government or private organization – an additional authentication step is required.

 

When you list your Company Status as Public in the form, an additional field displays to collect a Brand Representative Email Address. This email address must belong to you, the person filling out the form (the brand representative), and it must come from a domain associated with your company (e.g., an iCIMS brand representative would need to use their @icims.com email address).

 

Once a valid email address is provided, Twilio’s registration facilitator (TCR) automatically sends a two-factor authentication email to you (the brand representative). You must verify your identity within seven days by selecting the link in the two-factor authentication email. If the two-factor authentication is not completed within seven days, the brand remains in an Unverified state, and you are unable to complete your 10DLC registration.

 

What does the form mean by “brand” and “campaign”?

10DLC uses some specific terms, including:

• Brand: This is the term 10DLC uses for your company’s name. Your company will have a single brand on file with the Campaign Registry.
• Campaign: This is the term 10DLC uses to describe the type of messages your company will be sending candidates via SMS.

The 10DLC registration form includes four campaign type options:

• Account Notifications: The campaign type for customers solely using iCIMS Text Engagement to inform applicants of their status.
• Customer Care: The campaign type for customers solely using iCIMS Text Engagement to provide applicants support regarding how to complete next steps or contact their recruiter, what other jobs they could apply for, etc.
• Low Volume Mixed: The campaign type for small business customers using iCIMS Text Engagement for a combination of account notifications and customer care.
• Mixed: The campaign type for enterprise business customers using iCIMS Text Engagement for a combination of account notifications and customer care.

Note: iCIMS Text Engagement also uses the term campaign to describe text messages sent to multiple candidates simultaneously; the 10DLC campaign meaning discussed here is broader.
 

What do I put for Campaign Description, Sample Message 1, and the Opt-In Process?

Campaign Description: You should enter a 1-2 sentence description of your Text Engagement use case(s) in the Campaign Description field.

Example: Our brand uses SMS to inform job candidates of their application status and to schedule interviews.

Sample Message 1: You should enter a sample SMS message that you would send to a candidate in the Sample Message 1 field.

Example: Hi {name}, this is Joe, a recruiter from Acme, Inc. Thank you for your interest in our company! Are you available for an interview tomorrow?

Opt-In Process: Please provide detailed steps on how a candidate or employee opts-in to receive text messages from your organization.  These steps need to be verifiable by a third party reviewer. If your opt-in process is behind a login, please host a screenshot on a publicly accessible website like OneDrive or Google Drive and provide the URL in your opt-in description below.

Examples:

• "A candidate visits our career site at <insert URL>. They create a log in and fill out an application for an open position.  Our job application contains a question which asks the candidate if they opt in to receive text messages from our organization.  Here is a link where a screenshot of the application question can be found: <insert URL>."
• "An in-store visitor completes a physical job application that collects their phone number and their consent to receive text messages from our organization. Here is a link where a screenshot of the application question can be found: <insert URL>."
• "Candidates initiate messaging by texting our keyword <insert keyword> to short code <insert short code>, and we only contact candidates who have messaged us first. Here is an example of our short code advertisement and how candidates opt in: <URL>."
  • Note: Short code advertisements must include the following:
    • A call to action (e.g., “to learn more about job opportunities in your area, text…”).
    • The phrases "message frequency will vary," "message and data rates may apply," and "powered by TextApply."
    • Help/stop instructions (e.g., "Reply HELP for help or STOP to cancel").
    • Links to your organization's mobile terms of service and privacy statement.
       

 

These new regulations require your organization to register or risk disruption to your iCIMS Text Engagement services. Please register via the 10DLC registration form within the iCIMS Text Engagement web experience here. Once logged in, simply click the drop-down menu beside your log-in name at the top right of the screen and select 10DLC Registration (screenshot below). If you have any issues accessing this form, please contact iCIMS Technical Support.
 

 

The registration form is available to the admin and manager personas via the iCIMS Text Engagement web application. Information can be updated at any time. Your organization is responsible for updating your registration to reflect any changes as necessary. Once an update to the registration form is submitted, iCIMS will update the vendor registration (Twilio or Vonage) accordingly.
 

There is currently no direct guidance from carriers as to who in your organization should register for 10DLC. We recommend you discuss these requirements with the person/persons at your company who handle regulatory matters.
 

Your registration details will be provided to Vonage and/or Twilio via secure APIs. Vonage and/or Twilio will subsequently register your brand with the Campaign Registry. See data security references below:

The Campaign Registry is a central hub for Application-to-Person 10 Digit Long Code (10DLC) messaging campaigns. The Campaign Registry also acts as a reputation authority for business messaging on 10DLC. Cellular carriers in the U.S. partner with the Campaign Registry to establish common standards for A2P 10DLC messaging.
 

Once registered, many customers will experience an increase in throughput (number of messages sending in a fixed period) and reduced message filtering. If you are not registered by March 1st, you may experience heavier message filtering, and unregistered message traffic may be blocked.
 

No. The registration for the use case with iCIMS will be treated as a separate campaign use case. It is likely that other areas of your business will be required to register through their SMS provider as well. The Campaign Registry will handle the organization of campaigns and de-duplication of brands.